Tuesday, July 31, 2012

Honda’s Profit Rises, Mazda’s Loss Narrows

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Honda Motor Co. said Tuesday it is on track to meet its profit forecast this year—and boost U.S. market share above 10%–despite a strengthening of the yen and losses in Europe.

The No. 3 Japanese carmaker by volume reported a more than four-fold profit gain on the year for the three months through June, reflecting a rebound in output after last year’s earthquake and tsunami in Japan.

The first-quarter results account for 28% of Honda’s full-year profit projection, and put it on track to achieve an estimate for a doubling of net profit to 470 billion yen ($6 billion) in the fiscal year through next March.

That plan depends on sales gains in two key markets: Japan, where Honda’s N-Box mini-car has been a hit, and the U.S., where this fall it will debut a remodeled Accord sedan-the company’s best-selling vehicle.

“Our newest Accord is very competitive and will more than hold its own against rivals,” Executive Vice President Tetsuo Iwamura said at a news conference. “We will absolutely deliver a 10% [U.S. market share] and are aiming for 11%,” he told reporters.

Honda’s U.S. market share shrunk to 9% last year, down from 10.6% in 2010 and 11% in 2009.

The carmaker posted a net profit of ¥131.72 billion in the April-June quarter, up from ¥31.80 billion in the same period last year after a four week-long shutdown of all Japanese factories due to the March quake.

Yet Honda’s latest quarterly earnings were less than half the ¥272.48 billion the company earned in the April-June quarter of 2010 when its Japanese plants still were running at full capacity.

A big difference between then and now is the stronger Japanese currency, which Honda said averaged ¥80 to the dollar in the three months to June this year, up from ¥82 last year and ¥92 two years ago.

The yen’s appreciation against other major currencies has hurt Honda and other Japanese automakers by eroding the value of overseas sales and reducing the price competitiveness of exports from Japan.

While the automaker is sticking with its current full-year profit forecast and exchange rate projection of ¥80 to the dollar-and ¥105 to the euro-for now, Honda’s chief financial officer said that could be revisited as soon as the current quarter ending in September if current exchange rates prevail.

“We will monitor the situation in the second quarter and make adjustments if needed accordingly,” said CFO Fumihiko Ike.

Honda was hit hardest and was the slowest to recover among Japan’s top three car makers from the quake and tsunami along with flooding in Thailand later in 2011. With its Thai plant in Ayutthaya back online in April, the company aims to lift net profit 122% in the current fiscal year.

However, economic turmoil in Europe is acting as a drag on Honda’s earnings and Mr. Iwamura says that is unlikely to change in the foreseeable future. In the first quarter, the company lost ¥7.6 billion from its European operations, more than the ¥6.1 billion in red ink it posted in Europe the same period last year.

Even so, Honda’s overall net figure beat the ¥72.28 billion reported last week by Nissan Motor Co. which boasted the largest profit in the last fiscal year among Japan’s Big Three.

Honda’s sales shot up 42.1% to ¥2.436 trillion from ¥1.715 trillion and operating profit jumped nearly eight-fold to ¥176.01 billion from ¥22.58 billion.

For the full fiscal year, the car maker also maintained its operating profit outlook of ¥620 billion and sales forecast of ¥10.300 trillion.

Meanwhile, Mazda Motor Corp. Tuesday reported a net loss of ¥6.46 billion for the just-ended first quarter, narrower than a loss of ¥25.54 billion, as domestic sales recovered from the year-earlier lackluster performance in the wake of the March 11 natural disaster.

Japan’s fifth largest car maker by volume reported sales jumped 24.1% to ¥506.62 billion from ¥408.13 billion, while it swung to an operating profit of ¥1.80 billion from a loss of ¥23.09 billion a year earlier.

The results came as the Hiroshima-based car maker struggled to return to profitability after bleeding losses for four years in a row.

In the last fiscal year ended March, Mazda suffered a net loss of ¥107.7 billion, compared with a net loss of ¥60.04 billion a year earlier, hit by the yen’s strength and production disruptions as a result of the March 11 earthquake.

For the full fiscal year ending March, the Hiroshima-based car maker kept intact its earnings outlook. It continues to project a net profit of Y10 billion with sales of ¥2.200 trillion for the full business year.

Honda reports earnings under U.S. accounting standards, while Mazda compiles earnings using Japanese accounting standards.

***Courtesy of The Wall Street Journal

Congratulations to Ron for earning this five-star review!

Monday, July 30, 2012

Our Finance Calculator is an Invaluable Tool for Car Shoppers!

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Want to get a good grasp on how much you can afford to pay for your next car? Our handy finance calculator is just the tool you're looking for. Follow the link to try it out for yourself: http://bit.ly/MuvDK0

Wednesday, July 18, 2012

Make sure to check out our huge over-stock sale and make sure to check out this 2009 Honda Civic for $13,499.

Don’t miss out on our huge over-stock sale with massive savings on pre-owned vehicles including this 2009 Honda Civic DX Coupe for the low price of just $13,499. For more information visit our website at http://bit.ly/MIOT5y

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Congratulations to Tim, Carmen and Heidi for earning these two 5-star reviews!

"Tim Carter, Carmen Miller, and Heidi Swanson were just Great to work with on our New Car Purchase. We will recommend Richfield Bloomington Honda to all of our friends! We are completely satisfied!" - Dan

"I never felt, at any time, that I was being pressured to buy a new car or to purchase additional features for the car. Why I gave the review I did...because I was treated like a valuable customer and that doesn't happen very often in today's world. I will recommend this dealership to family/friends/co-workers" - Joyce

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Tuesday, July 17, 2012

Honda Taps Iconic Tunes For Unique Summer Clearance Campaign

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The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle. RPA, Honda's long-time agency of record, created this entertaining and memorable campaign to get the attention of consumers.

"Buying a new Honda sparks a happily-ever-after moment that is almost magical," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. "The iconic songs in this campaign stir up those same powerful emotions, reminding people in an unforgettable way that this is the best time of year to get a great deal on a Honda."

Six spots are pitch-perfect parodies of Hollywood movie-ending clichés, with the action-adventure, family comedy, buddy, college adventure, girl-power and inspirational genres each taking a turn onscreen. Following a farewell from a friendly salesperson, an instantly recognizable song kicks on, the elated driver zooms off and the credits roll.

In "Action Adventure," a Honda owner points his Accord toward the desert horizon to the beat of Judas Priest's "You've Got Another Thing Coming." Another spot, "Family Comedy," set to Pete Townshend's "Let My Love Open the Door" captures the antics of shopping for an Odyssey with three kids in tow. "College Movie" shows a new Civic owner and his college buddies jamming through town to Outasight's "Tonight Is the Night." Cyndi Lauper's "Girls Just Want to Have Fun," Derek and the Dominos' "Layla," and OneRepublic's "Good Life" are the soundtracks for the other three spots.

"In this campaign, we directly address six key demographics with executions that are colorful and big like Hollywood blockbusters. Breaking through was a priority because of the clutter in the marketplace," said RPA's ACD/Copy Sarah May Bates.

Spots will air on high-profile network programs such as "America's Got Talent," "Castle," "NCIS," "The Middle," "The Office," "Two Broke Girls," "Vampire Diaries" and cable networks, including A&E, Animal Planet, Bravo, Discovery and TBS. Print ads will be featured in several national publications that include "People," "Sports Illustrated," "TIME" and "USA Today."

Online ads will run in top automobile and consumer websites, including AOL Autos, Automotive.com, AutoTrader, Autobytel, Bing, Car and Driver, Cars.com, Edmunds, Facebook, Google, Jumpstart, Kelley Blue Book, Motor Trend, MSN Autos, Road & Track, Source Interlink Media, Vehix and Yahoo! Autos.

In addition, a Summer Clearance sweepstakes will begin on July 16 at http://shophonda.com/. Users can enter for a chance to win free gas for a year or be awarded instant-win $100 American Express gas card prizes.

***Courtesy Hondanews.com

Congratulations to our sales team for earning this five-star review!

Tuesday, July 10, 2012

Justin Brayton grabs his first podium of the season at RedBud

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The Red Bull RedBud National, Round 6 of the Lucas Oil Pro Motocross Championship, took place this past Saturday in Buchanan, MI. It was an exciting day for Honda, with Team Honda Muscle Milk's Justin Brayton grabbing his first podium finish of the season with a second overall and GEICO Honda's Justin Barcia and Eli Tomac rounding out the 250 podium with 2-3 finishes.

The Race
Team Honda Muscle Milk's Justin Brayton had an exceptional day in logging two solid races for a second overall. After qualifying sixth quickest in practice, Brayton grabbed a good start in the first race, working his way from fifth to third before the halfway point. He spent the remainder of the race making a valiant charge for second but came up short and settled for third. In moto two, Brayton kept his momentum going, launching another good start and riding to a fourth-place finish.

"Finally being up on the podium where I feel I belong is awesome," stated Brayton. "I got good starts in both motos and just focused on staying consistent and riding strong. The heat was a big factor too; I have been practicing in the same weather at home so it didn't bother me too much. I knew mentally that I was strong in these conditions, which I think really helped."

In the 250 class, Muscle Milk-sponsored GEICO Honda riders Justin Barcia and Eli Tomac delivered another impressive performance, finishing the day 2-3 on the podium. In moto one, Barcia seized a good start and took the early lead over the rest of the pack, but eventually surrendered the front spot and finished in second. Tomac unfortunately had a small crash that would leave him with a fifth-place finish. In the second race, Barcia nailed another good start and took the lead for a majority of the race until being passed to finish second for a second overall. Tomac got another less-than-desirable start but wasted no time slicing through the pack, making his way up to third and allowing him to round out the podium with third overall. Teammate Wil Hahn put together a respectable ride, going 6-5 for a sixth-overall finish.

"I am always looking to win, so this isn't exactly what we wanted but overall it was a good day," said Barcia. "Like I have said, consistency is key so being on the podium another week is awesome and is keeping us in the hunt for the championship. I had some good starts, lead a lot of laps and finally was able to put together a solid second moto. I'm excited to head to Millville since that is one of my favorite tracks."

"I am happy to be on the podium today, especially after falling over in the first moto and considering the start I got in the second moto," said Tomac. "After I fell over in the first race, I lost the front runners and wasn't able to get back up to them. In the second race I didn't get the best start but rode good and was able to get by Musquin towards the end of the race to grab third."

In the WMX class, Team Honda Muscle Milk's Ashley Fiolek returned for her first race back since her crash at round three at Thunder Valley. After qualifying in the top spot during practice, Fiolek put together two solid races, going 1-1 for first overall.

 

**  Courtesy of Honda Media Newsroom

Tuesday, July 3, 2012

2013 Honda Fit EV First Drive

One could argue that Honda's reputation is largely based on the various clean air and fuel economy technologies it has promoted over the years. From CVCC to HF to VTEC, NGV to IMA to FCEV, Honda can usually be found tinkering away at or near the top of the mpg charts.

Accordingly, the new 2013 Honda Fit EV looks mighty impressive in terms of EV efficiency. It beats the rival Ford Focus Electric, Mitsubishi i and Nissan Leaf in every consumption and range metric found on a typical EV window sticker, from its low consumption rate of 29 kWh per 100 miles to its stellar combined rating of 118 MPGe to its class-leading range of 82 miles.

But one curious fact stops us in our tracks: You can't buy a 2013 Honda Fit EV. And you may never see one because, all told, Honda expects to produce just 1,100 Fit EVs over the next three years. By contrast, Nissan is close to selling that many Leaf EVs in a month.

What's more, the 2013 Honda Fit EV is a lease-only proposition ($389 per month for 36 months; the tax credit is baked in) that is confined to coastal Southern California, the San Francisco Bay Area, Sacramento and Portland, Oregon. Next spring Honda plans to expand into Boston; New York; Hartford, Connecticut; Baltimore; and Washington, D.C.

A La Mode
The heart of the Fit EV is a permanent magnet electric motor that's rated at 92 kW (123 horsepower). It drives the front wheels through a coaxial single-speed gearbox, in which the differential is bolted directly to one end of the electric motor, not offset in the usual way with drive flanges positioned behind. This works because the motor's main shaft is hollow, allowing the driveshaft that feeds the opposite tire to run straight through the middle.

Full power is only available by pressing a dash-mounted Sport button. The Fit EV's rated efficiency and range comes in Normal mode, the start-up default that produces 75 kW (101 hp). Honda says Sport is 10 percent less efficient than Normal, but a third option, Econ mode, can boost efficiency by 17 percent if you're willing to tolerate 47 kW (63 hp), a deliberately recalcitrant throttle pedal and "optimized" air-conditioning performance.

Moving Out
From rest, Normal and Sport are equally proficient at chirping the Michelin Energy Saver low-rolling-resistance tires thanks to instant-on peak torque. Once under way, Normal feels entirely reasonable for everyday use, even up hills and onto freeway onramps. It's never lightning fast, but there's no problem keeping up.

As expected, the Sport button makes passing and merging easier, and in that mode the Fit EV's power-to-weight ratio is 19 percent better than the Leaf's. We figure 0-60-mph acceleration could register below 9.5 seconds — perhaps a half second better than the Nissan.

There are two shift positions as well: the familiar "D," and a "B" setting that simulates low gear engine braking through the regenerative system. Intended for downgrades, it adds a new dimension of fun in daily use (with no efficiency penalty) à la Mini E, although the effect is less pronounced.

As for the regular brakes, the EV's system of blending electric braking with conventional friction braking produces a firm and consistent pedal that comes across as notably more satisfying than the Leaf.

Battery Pack
Electricity comes from an air-cooled 20 kWh lithium-ion battery pack that's 4 kWh smaller than that of a Leaf. Even so, the Fit EV's range bests the Nissan by 9 miles. Low comparative weight accounts for some of this, as the 3,252-pound Fit EV weighs 123 pounds less than the Nissan.

But the chemistry of the Fit EV's Toshiba-made SCiB (super-charge ion battery) battery modules has more to do with it. Typical lithium-ion battery cells feature a carbon anode, but SCiB cells employ a Lithium Titanate Oxide (LTO) anode instead that can charge and discharge more quickly, allowing the Fit's battery to gobble up and recover energy more readily under braking.

This trait is a boon to plug-in charging, too, and the Fit EV's charging system runs at 6.6 kilowatts instead of the 3.3-kilowatt charge rate of the Leaf. And so it takes 3 hours — less than dinner and a movie — to fully recharge a depleted Fit EV using a standard 240-volt charger. A 7-hour commitment is needed to fill an empty Leaf at the same charging station.

Similar battery technology is found in the 2012 Focus Electric, which can also charge at 6.6 kW. But 372 pounds more Ford leads to a larger 23 kWh battery and 4 hours of 240-volt charge time.

Recharging on 120 volts is less impressive because the typical home garage circuit is the limiting factor. Still, 15 hours is far better than the 21 hours it takes to refill an empty Leaf — different enough to make the need for a 240-volt home charger far less certain.

Adaptation
Significant alterations were needed to slip a battery pack underneath the middle of a Fit. The driver still sits in the same spot, but a recontoured floor positions rear occupants 1.4 inches higher and 3.3 inches farther back. Rear headroom is down, but 37.3 inches of the stuff still feels like a goodly amount. However, fans of the Fit's magic seat will be saddened to learn that it did not survive the reconstructive surgery.

Still more room was needed to keep the battery case from dragging on speed bumps, so the entire body was raised 1.6 inches on its suspension. Taller springs and a new aluminum subframe do the trick up front, but the battery intrudes into space claimed by the Fit's standard-issue twist-beam rear axle. Oh, and there are 675 more pounds to cart around.

As a result, the Honda Fit EV has sprouted a far more sophisticated multilink rear suspension.

The end result is a Fit EV that rides with significantly more smoothness — and quietness — on the broken concrete surfaces and jointed freeways we're driving today. We're talking Accord levels of refinement here.

And the Fit EV is stable when barreling into corners, too, thanks to revised spring and roll stiffness tuning to handle the extra mass. Helping greatly in this regard is a center of gravity that is actually lower because much of the added weight sits below floor level.

Inside
Access to cargo is still good despite the raised body; 25.4 inches of liftover height is still an enviable number. But the rear-shifted seat shrinks rear cargo space from 20.6 to 12 cubic feet. There are 49.4 cubic feet available with the new 60/40 seat folded, but the load floor is no longer flat.

Rear doors that open 80 degrees are still present and they're even more appreciated with the new rear-set seat. The height-adjustable front seat and telescoping wheel still accommodate a wide range of drivers.

A navigation system and back-up camera are standard (there are zero options), and the instrument panel has been reconfigured to provide various types of coaching feedback to help get the most out of each kilowatt-hour of electricity.

A remote on the key fob can initiate a charge, check charge progress, verify cabin temperature and turn on the air-conditioning from 100 feet away. The available HondaLink EV smartphone app does all that and more. It can display available driving range, program an overnight charging session to catch low overnight rates or search for EV charging stations along a route.

Summing Up
The 2013 Honda Fit EV looks class-leading on paper and performs well in person, but that just makes its lease-only status all the more perplexing, even if $389 per month for 36 months seems like a competitive deal. A bit more digging reveals a couple of potential reasons.

Honda says that if it sold the Fit EV it would have to charge $37,415 for it — $2,580 less than a Focus Electric but $1,365 more than a Nissan Leaf. Put it that way and it seems like a ton of dough for a Fit near the end of its life cycle.

As a lease-only proposition with no buyout, Honda's Fit EV battery warranty lasts for "the duration of the lease of the vehicle," which is 3 years or 36,000 miles. Makers of for-sale EVs have to stand behind their batteries far longer, so in theory they can't push them to the max. One wonders if an 8-year/100,000-mile Fit EV battery would perform as well. It seems so, but outside of Honda there's no way of knowing.

Still, if a 3-year lease sounds good to you and you happen to live in one of the designated areas, the 2013 Honda Fit EV is a solid electrified choice. It rides, it handles, it charges quickly and it goes farther on less juice than any of its rivals. Interested? Find out more at Honda's official Fit EV Web site.

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***Courtesy of Insideline.com

Monday, July 2, 2012

In appreciation of your military service, Honda is offering you $500 toward any new Honda automobile when you finance or lease through Honda Financial Serv

Normal 0 false false false EN-US X-NONE X-NONE In appreciation of your military service, Honda is offering you $500 toward any new Honda automobile when you finance or lease through Honda Financial Services. Plus RB Honda is offering an additional $500.00 off your trade! For more information on this limited time offer visit our website at http://bit.ly/N4Ab80

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