Don’t miss out on the last days of our Honda Summer Clearance event ending Tuesday, September 4th

Get a great deal and live happily ever after in a brand new Honda! For information on specific specials going on over this Labor Day weekend visit our website at http://bit.ly/N4Ab80

See just how well American Honda Motor Co., Inc treats their interns!

Congratulations Ron, you've earned our team an amazing review!

"This is my 3rd car leased from Richfield Honda, and I have had great experiences each time - my most recent being the best. It was from a pro-active call from Ron Gholson that prompted my recent purchase." - Fagandan

Should Honda Build a 2013 Honda Accord Convertible?

When the 2013 Honda Accord was revealed a few weeks ago it got us thinking. The Accord has been one of the best-selling models in America for years, yet Honda has been hesitant to expand the model lineup beyond the basic coupe and sedan. Sure, there was the original hatchback, a wagon in the early '90s and even the recent Accord Crosstour experiment. But what about something a little more interesting? Something that might inject some life into Honda when it needs it the most? What about a 2013 Honda Accord Convertible?

With that in mind we asked some of our industry sources if such a vehicle had been considered for the latest Accord lineup. Sure enough, they said there was some internal discussion about just such a car. But as far as they could tell, that's about as far as the convertible got.

In fact, when we asked a Honda official if any Accord convertible prototypes existed, he responded with a light-hearted, "Yes! And the really cool thing about them is that at speeds over 60 mph, the wheels retract and high-efficiency jets pop out." We took that as a no, and he confirmed that rumors about such prototypes are "purely fictional."

The idea stuck in our heads, though, so our in-house Photoshop artist created a couple renderings of what an Accord convertible would look like. The result is an attractive look for the new Accord, with clean lines and a refined shape that convertible buyers in this category would likely find enticing.

And let's face it, the category is ripe for the taking. Consider what a Honda Accord convertible would be up against. The Camaro and Mustang convertibles are most often considered performance cars or kids convertibles, while the Chrysler 200 is either a rental car or an old person's car depending on whom you ask. Sure, there are more refined drop tops for more money (G37, Lexus IS 250 C, etc.) but an Accord convertible would appeal to those looking to have a little fun without appearing like they cashed out of their kids' college funds to do it.

Seems reasonable to us. Then again, we don't have to engineer the thing, but a basic soft-top mechanism shouldn't be that hard to work up. Honda did a fine job with the S2000's lid. Speaking of which, that car has been out of production for a few years, so it's high time Honda gets back into the convertible game once again. What do you think? Would this convertible be a good addition to the Accord family?

***Courtesy of Insideline.com

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Watch how Shubho Bhattacharya developed technology to reduce energy in the auto body-painting process at the Honda manufacturing plant in Marysville, Ohio.

2013 Honda Accord production fires up with Earth Dreams power

Production of the "Earth Dreams" powertrains that will slot into the 2013 Honda Accord got underway at the Japanese automaker's Anna Engine and Honda Transmission Mfg. plants last week, and both facilities have begun feeding engines and gearboxes to the Marysville, Ohio, assembly lines where the 2013 Accord has started rolling off the lines. A ceremony marking the start of the new generation's assembly today also served to celebrate Honda's 30 years of production in the States.

As one would expect with car as important to Honda as the ninth-generation Accord, the company has made a huge investment in the North American debut of its new direct-injected, 2.4-liter four-cylinder, a new CVT transmission and a 3.5-liter V6 and its optional six-speed automatic. Honda has spent $220 million on expansions, casting operations and automated lines for its associates, and the plant is now able to make 1.8 million Earth Dreams engines annually.

The new engines are said to be good for a 10-percent improvement in fuel economy compared to current offerings, and the powerplants will eventually migrate to other models in Honda's lineup. Check out the press releases below for more information.

***Courtesy of autoblog.com

Wow team, let's all congratulate Brian, Kevin and Jeremy for earning two five-star reviews!

"Thank you to Jeremy for his hard work of finding me the right car!! I would also like to thank Joel for his work I really appricate it!!! I love my new 2012 Honda Accord and look forward to coming back!!!" - Megan G

"I have recommended them to my entire family. Brain Jones was a great salesperson, trying to find the vehicle and price that fits your needs, not trying to pad his own wallet. Great no presure sales, friendly service all around and a great car at a great price to top it all. Thanks Richfield Bloomington Honda!" - Matt C

We have some great end of summer savings such as this amazing offer on a discounted oil change.

Stop in and we’ll discount your 5W20 oil change, your 0W20 change, and full synthetic oil! For more information and to check out our discounted prices visit our website at http://bit.ly/LV3nRV

Linkin Park and Incubus are currently touring together as part of the Honda Civic Tour, and the super-charged show kicked off last night, August 11, in Bristow, Virginia! Check out the latest interview from the tour.

Did you know that our website contains educational service videos that explain the basics of an oil change to tire care?

Make sure to check it out at http://bit.ly/N0OotA

Photos of the new 2013 Accord Coupe have been released!

Honda released a pair of images of its new-for-2013 Accord sedan early this morning, and it's followed them up with a pair of matching Coupe photos (we've added some cropped/zoomed images so you can see some of the details better).

The two-door bodystyle looks quite similar to the rakish outgoing model, with comparable greenhouse and prominent profile creases, but styling has been cleaned up as well, with better integrated hood shutlines and a dumping of the love/hate "upside-down" door handles that marked out the previous Accord. Unlike the new-for-2013 sedan, the Coupe also has unique squared-off lower fascias with recessed lighting – particularly noticeable in the rear.

Up front, a mesh grille with a thinner U-shaped surround insert takes the place of the sedan's more conservative slatted affair, and the headlamp fixtures are unique with larger amber turn signals. The lower air inlet looks similar in style to the sedan, but the surrounding fascia is different, incorporating round fog lamps in blacked-out faux mesh recesses.

The rear end also receives unique taillamps, and they appear smaller than their family-minded counterpart. Also unlike the sedan, they don't extend into the trunklid, which appears to have a markedly narrower opening to go with its built-in lip spoiler and CHMSL. The Accord Coupe's most prominent feature in the rear is arguably its square-jawed bumper cap, which has vertical rectangle reflectors and a horizontal sliver of brightwork that the sedan lacks. As with the saloon, twin exhaust outlets are shown on this V6 model, but they have unique oval-shaped finishers, where the sedan has more traditional round pieces.

What do you think of the new Accord Coupe at first glance? Weigh in with your thoughts in Comments.

***Courtesy of autoblog.com

End of Summer Savings on your Next Tire Rotation!

Right now during our end of summer savings event get an amazing discount on your next tire rotation! For more information on this amazing offer or to view the coupon visit our website at http://bit.ly/LV3nRV

Congratulations to our sales team for earning this five-star review!

"Was yet another great expeience with Bloomington Richfield Honda. We bought our last new car there, have our service done ther as well. Great dealership with integrity." - fusttwins

Congratulations to Jeremy for earning our latest five-star review!

"It was nice to be treated respectfully at Richfield-Bloomigton Honda. Keep up the good work!" -kottney

Honda's redesigned Accord targets leading fuel economy, safety.

The redesigned 2013 Honda Accord will go on sale this fall with a shorter length, a new engine family and a continuously variable transmission -- huge engineering changes for a signature car that has slipped against mid-sized rivals
Honda released the first images of the production version of the Accord sedan and coupe today but provided few additional details about the cars.
The 2013 sedan -- weighing less than the outgoing model, but with more passenger and cargo room -- features nearly flush windshield glass, flush-mounted windshield wipers and available LED daytime running lights, headlights and taillights.
Honda -- clearly aiming for U.S. buyers attracted to the current Hyundai Sonata, Kia Optima, Toyota Camry and 2013 Ford Fusion -- calls it the "most sculpted and dynamic Accord ever."

The side flanking and rear-window kink at the C-pillar resemble the styling of BMW's 3 series. But the front and rear fascias clearly signal a Honda product.
In addition to sportier styling, the 2013 Accord is being used to introduce several key pieces of Honda technology.
The first generation of the automaker's "Earth Dreams" engines -- offering improved fuel economy and lower emissions -- debut featuring direct injection and double overhead cams.
A hallmark of the Accord since its 1976 U.S. debut as a hatchback -- leading fuel economy -- is under attack by rivals such as the Sonata and Camry.

The base engine will be a 2.4-liter inline-four with more than 181 hp and 177 pound-feet of torque, Honda said in January. That would mean a slight horsepower increase but considerably more torque, with at least 10 percent better fuel economy, Honda engineers have said.
All four-cylinder versions of the Accord equipped with an automatic transmission -- a huge percentage of the model's sales mix -- will be equipped with a continuously variable transmission. The decision could prove to be a gamble because CVTs have not been widely accepted by American buyers and have been plagued with reliability issues in some vehicles.
Revamped V-6
Honda has also re-engineered the Accord's 3.5-liter V-6 engine and paired it with a new six-speed automatic transmission or an available six-speed manual gearbox .
Honda has said the V-6 will produce more horsepower than the current model while targeting class-leading fuel economy and an overall gain in fuel efficiency over the 2012 model.
The 2013 Accord will also be offered with a two-motor plug-in hybrid system that features three modes – all-electric, gasoline-electric and direct-drive.
 But perhaps the biggest question looming over Honda -- in an era of cost-cutting necessitated by the strong Japanese yen -- is what the latest Accord looks like inside. A repeat of the current Civic's overly plastic interior will not work well with U.S. customers.
Honda did not release images of the 2013 Accord's interior today, but Honda sources say the cabin is an upgrade from the current generation.
While the coupe will remain similarly sized, Honda says the sedan will feature a more compact exterior footprint. Both models will feature "increased passenger and cargo space," Honda said today in a statement.
The automaker said previously the 2013 Accord would be offered with lane departure warning, forward collision warning technology, blind spot detection, and a standard rearview back-up camera.
In January, John Mendel, head of sales for American Honda, vowed the ninth-generation Accord would "raise the bar again through a tour de force of new Honda powertrain and safety technologies, geared to ensure that Honda and the Accord continue to lead in fuel economy, safety and fun-to-drive performance."

Sales of the Accord -- America's top-selling car in 1989-91 and again in 2001 -- have rebounded 28 percent this year through July to 183,817.
That is just ahead of the Nissan Altima, with sales of 183,703, but behind the top-selling Toyota Camry, with year-to-date sales of 243,816 units.
Last year, Accord was passed by the surging Altima in U.S. sales volume, partly because of inventory shortages stemming from the March 2011 earthquake in Japan.
The Accord's share of the mid-sized segment has slipped markedly over the past several years, from 17 percent in 2007 to 11 percent this year, according to data from R.L. Polk.
However, those numbers include fleet sales. If only retail sales are counted, the Accord's segment share has slipped from 21 percent to 14 percent, but it still holds a solid second place, according to Polk.
Both the Accord and the segment-leading Camry have ceded a few points of share apiece to the Sonata, Fusion and Chevy Malibu, which analysts say is a sign of growing parity in the segment.
The Altima's share of retail sales has actually slipped over the same period -- indicating big fleet sales for the Altima as Nissan sold down the old model before its redesign this summer.
George Peterson, president of the AutoPacific consultancy in Tustin, Calif., said Honda has more to worry about from the 2013 Altima than it does from the Camry that was redesigned last fall.
"With the weight Nissan has put behind Altima, can Honda keep Accord close to Camry?" Peterson asked. "The base Altima comes across as a credible car. There's a lot of stuff in that car."
Honda has said the 2013 Accord will offer more standard equipment compared to the current model, such as Bluetooth hands-free phone interface, a full-color intelligent multi-information display and SMS text messaging that reads received texts from compatible mobile devices aloud over the audio system.
Perhaps more worrying to Honda is that Accord residual values have slipped from 52 percent to 49 percent since 2007, according to ALG, formerly Automotive Lease Guide.
Meanwhile, the overall residual values in the mid-sized segment have increased. As a result, the Accord's price premium over the segment average has slipped from seven percentage points to two.
Honda also will have to get its dealers off the incentive juice. As part of its sell-down strategy, Honda spent $3,900 per unit in APR and lease incentives on the Accord in July, and $4,500 in April, according to TrueCar data.
Rival Toyota spent $2,180 apiece for APR and lease deals on the Camry in July.

***Courtesy www.autonews.com

Right now we’re offering you great deals on our pre-owned inventory like this 2009 Honda Pilot EX-L 4WD SUV for the low price of $27,975

We know money is tight right now and we want to help. Right now we’re offering you great deals on our pre-owned inventory like this 2009 Honda Pilot EX-L 4WD SUV for the low price of $27,975. For more information on this deal or to view our other great pre-owned vehicles visit our website at http://bit.ly/O5gSPJ

Honda Racing members share their experiences riding and working at the home of the very first World Superbike race at Donington Park in the United Kingdom.

This just in; announcing insanely low pricing on all 2012 Accords, Civics, Pilots and Crosstours until September 4th!

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This just in; announcing insanely low pricing on all 2012 Accords, Civics, Pilots and Crosstours until September 4^th! Don’t miss out on your chance to lease one of this brand new vehicles at 0.9% APR for just 24-36 months. To view more of this amazing offer or to view others visit our website at http://bit.ly/N4Ab80

Congratulations to Paul for earning this five-star review! http://bit.ly/N6V5pt

"Paul was friendly and quick to respond to my internet inquiry. When I went to the dealer, he answered all of my tough questions about the vehicle, plus showed me a few neat things I would not have ever known existed. Of the dealers I visited, he definitely had the most product knowledge about this particular vehicle. From there, the negotiations were painless."-cooperdoo

Check out just how safe our Honda's are by watching this Accord go through a series of frontal crash tests.

Congratulations to Fred and Jeremy for earning these excellent reviews.

"Great customer service, Jeremy was very knowledgeable and answered all questions we had.
Would highly recommend both Richfield Bloomington Honda and Jeremy to anyone looking to buy a Honda." - lynnecaron

"Fred was very quick and friendly. He made the transaction very pleasant and was even able to process the lease trade in and new lease agreement over my lunch hour!"-chadsepeda

Check out our latest lease special on the Honda 2012 Ridgeline!

Get a 2012 Ridgeline for 0.9% APR for 24-36 months or 1.9% APR for 37-60 months.
For well qualified buyers and buyers that qualify for the Honda Graduate Program criteria. Special APR offer valid on new and unregistered 2012 Ridgeline Models from July 10, 2012 through September 4, 2012, to well qualified buyers on approved credit by Honda Financial Services through participating dealers. Must take new retail delivery on vehicle from dealer stock by September 4, 2012. Not all buyers may qualify. Higher rates apply for buyers with lower credit ratings. Example for 2012 Ridgeline: 0.9% for 36 months financing at $28.16 a month for every $1,000.00 financed. Dealers set actual prices. See your Honda dealer for details or visit our Facebook events page at http://on.fb.me/MS3n8F