At Montreal International Auto Show, Honda Canada provided the
world with its first look at the new GEAR Concept Study Model – a
vehicle that demonstrates Honda's innovative approach to providing the
automotive answer for young, urban, Gen-Y lifestyles.
Inspired by fixed-gear bicycles, GEAR is a concept that represents an
entirely new way of looking at the sub-compact vehicle. It is simple and
utilitarian, but also customizable, connected and full of personality.
"Subcompact cars are usually either utilitarian, but uninspiring or
they're fun, zippy cars that are impractical and too expensive for the
Gen-Y buyer," said Dave Marek, Design Director at Honda R&D
Americas, Inc. "GEAR Concept tears down those walls – it's practical but
fun, customizable, connected and affordable. Everything that young,
discerning urban buyers would want in a car."
***Courtesy of Honda.com and Autoblog.com
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